Comparative Analysis of leading Domestic cosmetics stocks,APR and Amorepacific

In the past, Amorepacific was naturally considered the leading stock in the domestic cosmetics industry. However, the trend has completely changed in recent years as APR has surpassed both Amorepacific and LG Household & Health care in terms of market capitalization. When examining the recent performance and strategies of both companies together , the shift in the landscape of K-beauty felt even more distinct.